Best use
A lead magnet is a short book given away for an email address. It is read in one sitting, it solves one narrow problem completely, and its real product is the reader's permission to hear from you again.
Recommended structure
Keep it to five or six short chapters around a single result. Open with the problem, deliver the method quickly, include one thing the reader can do today, and close by naming what you can help with next.
What a finished version should include
A cover that reads at thumbnail size on a sign-up page, a first page that gets to the point, and an ending that points somewhere. Around six thousand words — long enough to be a book, short enough to be finished.
Worked example
The plan the studio would build for Morning Cup
A lead magnet planned the way the structure above says, in the order its contents page would show. Every line is an editable chapter in the studio.
Morning CupLucia FerranteSample book · Lead magnet
- 01
Why your coffee tastes different every morning
The four variables, and the one that moves the most.
- 02
Water first
Temperature and ratio, with the numbers you can measure at home.
- 03
Grind, and how to tell it is wrong
Reading the cup instead of the grinder dial.
- 04
A repeatable morning
The same cup twice — one method, written as a checklist.
- 05
What to change next
Beans, kit and the one upgrade that is worth it.
Other formats
If the job is different
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