Step by step
A practical sequence
- 1
Choose which editorial work you can do responsibly yourself.
- 2
Estimate editing and proofreading.
- 3
Budget the cover and interior formatting.
- 4
Check current channel, identifier and software costs.
- 5
Set a capped launch and marketing budget.
- 6
Compare total fixed cost with contribution per sale.
In short
- Separate essential and optional work
- Use ranges, not one magic figure
- Compare cost with break-even sales
Common questions
Straight answers
Can I publish an eBook for free?+
Some workflows minimise cash spending by using existing skills and tools, but time, quality review and any channel-specific requirements still have a cost. Check current platform terms before publishing.
What should I pay for first?+
Prioritise the risks you cannot handle well yourself—often factual or editorial review, cover communication and final file quality.
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