Channel guide

Where to sell eBooks

Compare marketplace discovery with the control and customer ownership of direct sales.

Written September 11, 2026

Quick answer

Sell where your intended readers already buy: a large ebook marketplace for built-in discovery, your own storefront for control and customer relationships, or a creator-commerce platform for simple checkout and file delivery. Compare current fees, tax handling, audience access, format rules and exclusivity before choosing.

Step by step

A practical sequence

  1. 1

    List the places your reader already discovers books or buys digital products.

  2. 2

    Compare reach, fees, payout timing, tax handling, file delivery and customer access.

  3. 3

    Check exclusivity and AI-content rules in the current platform terms.

  4. 4

    Enter current fees in the channel calculator.

  5. 5

    Test one primary channel before adding operational complexity.

In short

  • Marketplace discovery
  • Direct-sale control
  • Current fees and restrictions

Common questions

Straight answers

Is a marketplace or my own website better?+

A marketplace can provide discovery but limits control; direct sales provide more control but require you to generate demand. Many authors test both where platform terms allow it.

Which platform has the lowest fee?+

Fees and policies change. Compare the current total cost—including payment processing, delivery and taxes—rather than relying on a static headline percentage.

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