Distribution guide

Choose where and how to sell your eBook

Compare marketplaces, direct sales and audience-led offers by control, reach and margin.

Written September 11, 2026

Quick answer

To sell an eBook online, choose a channel that matches where your readers buy, prepare the required file and product metadata, calculate net revenue after current fees, then launch to a defined audience and measure conversion.

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Step by step

A practical sequence

  1. 1

    Decide between a marketplace, your own storefront or both, using the channel calculator.

  2. 2

    Export the format the channel requires — EPUB for ebook stores, PDF for direct delivery.

  3. 3

    Write the metadata and the blurb.

  4. 4

    Set a test price and launch to one audience first.

In short

  • Marketplace reach
  • Direct-sale control
  • Pricing fit

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