01
The publishing job
A coach's job is to turn a method that works one client at a time into something a stranger can pick up — and to reach the next client before the first conversation.
02
A workflow that fits
Write the method as a workbook or a short guide, structured in the order a client goes through it. Use the short form as a lead magnet and the full workbook as the paid or client-only version, from the same outline.
03
A useful first project
A six-thousand-word lead magnet that solves the first problem every new client arrives with. It qualifies the reader, it demonstrates the method, and it builds the list the coaching offer is sold to.
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