Step by step
A practical sequence
- 1
Define the outcome and what alternatives cost the reader.
- 2
Review genuinely comparable books and products.
- 3
Calculate the amount kept per sale at several prices.
- 4
Choose a price that matches positioning and the buying context.
- 5
Test conversion, refund rate and total contribution.
- 6
Revise the offer or price when evidence changes.
In short
- Start with reader value
- Check channel economics
- Test the offer
Common questions
Straight answers
Does a longer eBook need a higher price?+
Length can affect expectations, but usefulness, specificity, positioning and audience value are stronger pricing inputs than word count alone.
Should I use a low launch price?+
A temporary launch price can reduce friction, but it can also anchor perceived value. Test it against a clear goal and measure net contribution.
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