Step by step
A practical sequence
- 1
Enter the real selling price.
- 2
Subtract current platform, payment and delivery costs per sale.
- 3
Include refunds and variable acquisition costs when relevant.
- 4
Subtract editing, design and other fixed production costs.
- 5
Calculate conservative, base and optimistic sales scenarios.
- 6
Use break-even sales as a decision aid, not an earnings promise.
In short
- Use net, not headline revenue
- Model a realistic sales range
- Find the break-even point
Common questions
Straight answers
Is eBook income passive?+
An ebook can be delivered automatically, but research, production, distribution, customer support and ongoing marketing still require work.
How do I calculate profit per sale?+
Subtract every variable cost from the selling price. Then subtract fixed production costs from total contribution across all sales.
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