01
Plain definition
A tripwire is a low-priced first offer made to a new subscriber immediately after they join a list — a small, easy purchase whose purpose is to turn a reader into a customer, not to make money.
02
Why it matters to an author
Someone who has paid once, however little, is far more likely to buy again than someone who has only downloaded a free item. The tripwire is the step between the lead magnet and the main product.
03
Where it appears in the publishing workflow
It usually sits on the page shown right after sign-up, priced low enough to need no deliberation. A short, specific ebook is a common form for it.
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