01
Plain definition
A Kindle Countdown Deal is a time-limited promotional price on an ebook, shown on the product page with a countdown to the end of the offer and the return to the regular price.
02
Why it matters to an author
The visible timer is the point: it turns a discount into a reason to buy now rather than later. It is one of the promotional tools tied to KDP Select enrolment, so it is only available to exclusive titles.
03
Where it appears in the publishing workflow
It is scheduled from the publishing dashboard for a chosen window, and it is typically used at launch or to lift a title that has gone quiet.
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