01
Plain definition
The blurb is the sales description of the book: the paragraphs a shopper reads on the product page, or on the back cover of a print edition, before deciding to buy.
02
Why it matters to an author
It is the one piece of writing in the whole project that has to sell. A good blurb names the reader, the problem and what the book leaves them able to do; a bad one summarises the chapters.
03
Where it appears in the publishing workflow
It is written after the manuscript is final, entered as the description field in the listing metadata, and reused on your own sales page and in advertising copy.
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